Limitless.
Led the creative development of the “Limitless” Spring campaign, shaping the concept and promotional film with Set Angle and overseeing product storytelling, demos, and multi-channel rollout across social, web, and press.
Scope
Client
Year
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Challenge
Framing a multi-tool release around the idea of limitless creativity and a unified pipeline
The Maxon One spring release introduced a broad set of updates across Cinema 4D, Redshift, ZBrush, and Red Giant, with a strong emphasis on connected workflows and creative freedom across the entire pipeline. The challenge was to translate this wide-ranging feature set into a single, compelling campaign built around the theme “Limitless,” while clearly communicating how each tool works together rather than in isolation.
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Solution
Creating a pipeline-driven promotion
The campaign centered on a promotional video for Maxon One, developed in collaboration with Set Angle, designed to demonstrate a seamless end-to-end workflow across the full toolset. The campaign was then expanded into social cutdowns for brand awareness, landing page content to support deeper engagement, and press materials
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Conclusion
The campaign positioned Maxon One as a limitless creative ecosystem
By focusing on the idea of a unified pipeline, the campaign successfully transformed a complex release into a clear and inspiring story about creative freedom. The promotional film served as the central narrative piece, while supporting assets such as feature demonstrations, social edits, landing pages, and press releases reinforced the same message across all touchpoints.
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