ZBrush for iPad.
Led video production and campaign management for the ZBrush for iPad launch, overseeing the promotional film and coordinating all supporting assets across social, ads, web, and App Store marketing.
Scope
Client
Year
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Challenge
Launching ZBrush for iPad with a campaign that balanced product innovation and creative accessibility
The release of ZBrush for iPad marked a major expansion of a well-established digital sculpting tool into a new, mobile-first experience. The challenge was to introduce this shift in a way that resonated with both existing ZBrush users and a broader audience of artists, while clearly communicating the power and flexibility of the app.
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Solution
Developing an artist-focused campaign to demonstrate mobile sculpting workflows
The launch video was designed to highlight key workflows and features in a way that felt intuitive and visually engaging, bridging the gap between professional capability and accessibility on a mobile device. Supporting this effort, a comprehensive content plan was developed to extend the campaign across multiple platforms, including social media assets, targeted ad cutdowns, landing page visuals, App Store marketing materials, and press deliverables, all aligned to a consistent visual language and message.
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Conclusion
Delivering a cohesive campaign that positioned Maxon One as a limitless creative ecosystem
By anchoring the launch in a strong visual narrative and extending it across a full suite of campaign assets, the release successfully positioned ZBrush for iPad as both approachable and professional-grade.
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