Dream it. Make it..
I led the creative direction for Maxon’s Dream it. Make it. campaign, creating a character-driven brand launch that unified the ecosystem across digital, events, and a full company rebrand.
Scope
Client
Year
/
Challenge
Unifying a growing ecosystem under one creative vision
The challenge was to create a campaign that could introduce Maxon’s expanded product ecosystem while making the brand feel more approachable, expressive, and memorable. With multiple tools serving different types of artists, from motion designers and editors to sculptors and VFX professionals, the launch needed to unify a broad audience under a single message without losing the individuality of each creative discipline. At the same time, the campaign had to support a full rebrand across digital, physical, and event spaces, from launch videos and landing pages to IBC booth graphics, merchandise, and live experiences.
/
Solution
Building a character-driven campaign around creative identity
The creative direction centered on the “Dream it. Make it.” platform, an idea designed to celebrate the imagination behind every artist’s workflow. In collaboration with Mathieu Le Berr, we developed a cast of distinctive characters representing the core users of Maxon’s tools, transforming product audiences into recognizable creative personas. These characters became the foundation for the campaign across teaser videos, launch films, social content, rebrand assets, booth graphics, stickers, t-shirts, cocktail menus, and landing pages. By combining bold illustration, playful storytelling, and clear product positioning, the campaign created a visual system that was engaging across every touchpoint.
/
Conclusion
Turning a product launch into a brand experience
The campaign successfully transformed a product and brand rollout into a cohesive cultural moment for Maxon. “Dream it. Make it.” gave the company a stronger emotional identity while clearly communicating the flexibility and creative power of its ecosystem. From product releases, to the unveiling of the new branding, and the redesigned IBC booth experience, every asset created a lasting visual language that audiences could immediately connect with and remember.
Latest Projects.
Browse other featured projects.
